HaleAI gives real estate professionals a coordinated team working across leads, relationships, marketing, listing media, transactions, and compliance.
Meet the team
Built on the same identity that your dashboard uses. Same names. Same faces. Same brand color rings, end to end.
Orchestrator
“The conductor of your AI team.”
Kai (short for Kailani) is the face of the team in chat. She routes work to the right specialist, synthesizes everyone's output into your daily brief, and translates what the team is doing into plain English when you ask.
Relationships
“Your sphere, remembered and warmed.”
Luke drafts sphere check-ins, anniversary touches, post-showing follow-ups, and listing-photo emails in your brand voice. Every draft goes through Pono before it's sent. You decide what ships.
Marketing
“Listings written to convert.”
Nalu drafts listing copy, social captions, ad copy, and campaign briefs in your brand voice. Confident on-brand writing, never cheesy. Every outbound piece passes through Pono before publishing.
Lead Intel
“Real signal, sourced from real behavior.”
Leilani works inside your CRM (Follow Up Boss, Sierra, kvCORE, Real Geeks) to score lead intent from actual behavior, surface hot leads in real time, and send outbound emails to leads when authorized. Analytical, cited, evidence-first.
Compliance
“The veto layer your broker will love.”
Pono reviews every outbound message and every contract Malia parses. He runs a multi-model ensemble (Anthropic, OpenAI, Gemini, xAI) against Fair Housing, TCPA, MLS, state advertising, and CAN-SPAM rules, and returns severity-tagged findings with the actual rule cited. He never auto-acts. You decide.
Market Intel
“Comps and CMAs you can stand behind.”
Kalani pulls comps from the MLS, reads days-on-market and price trends, and builds CMA inputs. He cites every source and refuses to invent a number. If he can't substantiate it, he won't claim it.
Contracts
“Every deadline, read, tracked, and remembered.”
Malia reads purchase agreements the moment they're uploaded, extracts parties, monies, contingencies, and deadlines into structured records, and sends reminders before anything is late. Calm and deadline-aware. Pono reviews her parses for accuracy.
Voice
“Voice and SMS, in the agent's voice.”
Sarah transcribes your voice memos with Whisper, summarizes inbound calls, and replies to inbound SMS through your team's Twilio line. She matches the language she hears, English, Spanish, Japanese, Korean, and more, and she preserves your voice verbatim.
HaleAI
It is a team operating inside the work. Chatbots wait for prompts. Point solutions complete isolated tasks. HaleAI connects the people, records, specialists, approvals, and workflows that move a real estate business forward.
Start with what matters. Kai summarizes the leads, deadlines, client moments, and approvals that deserve attention today.
Send Kai one request and she coordinates the right specialists, keeps you updated, and delivers the complete listing campaign ready to review, approve, and launch.
MLS PORTAL INTEGRATION
HaleAI connects your branded property-search experience where prospects can explore active listings and engage through an AI-powered MLS portal. HaleAI captures their interests, directs opportunities, and coordinates follow-up, marketing, transactions, and relationships inside one platform.
A property-search destination that belongs to you. Configure the portal for an individual agent, a real estate team, or an entire brokerage. Connect a custom domain and keep your business at the center of the property-search experience.
Let prospects explore before asking them to register. Visitors can browse active HiCentral listings without creating an account. Logged-in users can save searches, favorite properties, and receive listing alerts.
Every visitor begins with your lead specialist.. Kai is the consistent AI specialist presented throughout the portal. Kai can answer property questions, support the search process, continue the conversation, and help arrange showings.
When interest becomes real, you know immediately. Once a prospect is confirmed as a lead, Kai alerts the assigned agent and provides relevant context with recommended next steps.
Built-in CRM
Keep people, leads, listings, and deals connected in one intelligent CRM. HaleAI tracks every interaction, surfaces next steps, and keeps follow-up moving.
New contacts from your MLS portal flow directly into the CRM with their information, source, activity, and inquiries ready for follow-up.
Organize your sphere, leads, past clients, vendors, and nurtures in one searchable CRM with custom tags, filters, and saved views.
See each contact’s source, portal activity, communication history, status, and last touch so you always understand the full relationship.
Luke identifies anniversaries, inactive contacts, and overdue touches, then helps draft personalized outreach and build consistent follow-up cadences.
Marketing & Visual Studio
It is a team operating inside the work. Chatbots wait for prompts. Point solutions complete isolated tasks. HaleAI connects the people, records, specialists, approvals, and workflows that move a real estate business forward.
And then some
Intuitive AI
Twelve nudge rules watch your day and speak up at the right moment: a contract deadline inside three days, a hot lead going stale, a campaign that skipped compliance review. Each nudge arrives in its specialist's own voice with a one-tap action. Thumbs-down teaches the system to quiet that pattern; snooze pauses everything until you are back.
Maps and places
Listings plot on real maps in the dashboard and on your portal, with two-way selection between map and list. Nearby groceries, schools, parks, and transit are real place data, not estimates, and the commute calculator returns actual drive, transit, and bike times. Neighborhood demographics come from US Census data.
County records
One click and Kalani drafts the permit and property tax snapshot an agent would normally compile by hand: owner of record, assessment, last sale, property class. Deep links jump straight to the parcel record on the county portal, not its homepage. Drafts are clearly marked as AI estimates until you verify them.
Nine languages
Every contact carries a preferred language across nine options, including Japanese, Korean, Spanish, Tagalog, Vietnamese, and Hawaiian. Specialists draft outbound in that language automatically, and Hoa detects the language of an inbound text and replies in kind. Approvers see a "Drafted in" chip on every non-English draft, so nothing ships unverified.
Earned autonomy
Specialists earn autonomy per task through real outcomes: twenty reviewed actions at ninety percent approval before a scope can graduate. Drip sequences and nurtures run on their own, pause the instant a contact replies, and honor STOP outright. Binding actions like submitting an offer or moving money never auto-execute, at any trust level, by design.
Leilani
Leilani scores every lead from 0 to 100 using real behavior: portal views, saved searches, response patterns, source quality. Cross the hot threshold and she routes the lead to the right agent with the why spelled out. The Deal Desk sorts your pipeline by consequence, so ten minutes of calls go to the right ten people.
FAQ
HaleAI is an AI-native operating system for real estate teams. It combines eight named AI specialists, a built-in CRM, MLS integration, a public listing portal, a marketing studio, native e-sign, and a compliance gate on every outbound action. The specialists do the background work so your team spends its time with clients.
US real estate teams, with plans that scale from a solo agent to a brokerage. It is built first for small teams of roughly 3 to 15 agents who are tired of stitching a CRM, a marketing tool, and a virtual assistant together. Hawaiʻi first, mainland ready.
Each specialist is a named team member with a defined job: Leilani scores leads, Mahina tracks contract deadlines, Kupono reviews compliance, and so on. Every specialist earns trust per task from real outcomes; until a task is earned, that work waits in your approvals queue. Kupono is the exception: he never acts on his own and holds veto power over everything outbound.
No. HaleAI connects to your MLS through RESO Web API feeds (HiCentral in Hawaiʻi first) and keeps your inventory, photos, and remarks in sync under each board's display rules. A guided wizard helps you prepare and submit new listings, and HaleAI never stores your personal MLS credentials.
Every email, text, social post, and campaign passes through Kupono's compliance gate before it leaves the platform: Fair Housing, TCPA, CAN-SPAM, MLS display rules, and state advertising law. High-stakes content also runs through a multi-model ensemble across Anthropic, OpenAI, Gemini, and xAI. Every decision lands in an append-only audit log your broker can read.
Signing is native. "Send for signature" on a deal creates an in-app envelope, freezes the document, and delivers a branded signing invite by email and consent-gated SMS. Your client signs in the secured customer portal after verifying their identity, and HaleAI stamps the executed PDF with a certificate of completion and stores it on the deal. Teams that prefer DocuSign can keep using it.
Five plans, from Solo at $899 per month to Brokerage at $4,999 base, each including the full specialist roster, the built-in CRM, and Kupono's compliance ensemble; annual billing gives you two months free. HaleAI is currently in closed beta: accepted teams lock in the Founding rate of $599 per month, grandfathered for 24 months. Apply from this page.
Yes. In HaleAI a tenant is a team, and Postgres row-level security enforces that boundary at the database level on every domain table. What your specialists learn about your contacts and your market stays scoped to your team, and an append-only audit log records every action with full provenance.
Be early
Five to ten teams. First ninety days. Direct access to the build team. Founding pricing for life.
We are opening HaleAI to a small number of teams, on a schedule we can hold.